Buyers must prioritize rated power (kW), peak torque (N.m), and rated speed (RPM) to ensure the motor meets the application's load requirements. For 72V systems, it is critical to distinguish between Brushless DC (BLDC) motors, which offer higher efficiency and lower maintenance, and Brushed DC motors, which are more cost-effective for simple applications. Additionally, verify the IP Rating (e.g., IP65 or IP67) to ensure protection against dust and water ingress, especially for outdoor or industrial use.